Dealing With the Dreaded 'A' Word
Be proactive about donor attrition.
Attrition is a fact of fundraising life, so celebrate when your hard work results in a reduction of attrition by a percentage point or two. We may have to live with attrition — but let’s not give up without a fight.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc.
You can follow Pamela on Twitter @pjbarden.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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