Dear Diary

The letter also conveys a gentle tone. While it’s not personalized, it talks to donors in a familiar way, thanking them for their past support: “Yes! This HSUS Diary is exclusive! And it’s just for you! Why? Because you are such a special person! And you have such a special love for the animals. For that reason, all of us here at The HSUS Headquarters are forwarding this gift to you as our way of saying ‘Thank You.’”