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But does the ease and immediacy of text-to-give somehow suppress donations by encouraging small, quick gifts in lieu of online or direct-mail gifts that tend to be much larger than the $10 cap text-to-give allows?
"Yes!" if you ask some folks. "No way!" if you ask others. You can find arguments on both sides of the fence — and observations about mobile giving in general — in Jeff Brooks' column on Page 16 and in our "More About Mobile" feature on Page 27.
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Margaret Battistelli Gardner
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