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That there are such diverse opinions — even among experts in the mobile-giving milieu — just underscores the fact that it is a very young medium, with a world of potential to be discovered and pitfalls to be overcome.
What do you think? Please share your opinions about mobile and text-to-give efforts, and we'll include them in a Web-exclusive story at fundraisingsuccessmag.com
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Margaret Battistelli Gardner
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