Debunking Five Myths of Online Fundraising

Airline ticket sales provide a helpful reference for this point. It is possible to buy tickets on an airline’s Web site, but it is more common to buy them from one of many “portals,” such as Expedia.com. Millions of people buy their tickets on travel sites because they have an existing affinity for those specific sites. Airlines don’t care where people buy their tickets, so long as they’re being sold.