Debunking Five Myths of Online Fundraising

Myth No. 4: Technology is not the problem.
Most online fundraising tools have a few things in common: They’re expensive, they’re difficult to deploy, it’s hard to change anything once deployed and they only work on a single Web site. Because of this, many nonprofits have extremely limited online efforts. As discussed earlier, organizations then mistakenly “blame” poor results on their marketing programs — or even on the donors themselves.