Debunking Five Myths of Online Fundraising

The truth is that online giving is often limited by online fundraising technology. Cost and complexity have led many nonprofits to focus on only a few online fundraising programs, or even just one.

The good news is that a new generation of online fundraising solutions are available today that don’t have the limitations of prevalent software of the past. Such next-generation tools are significantly less expensive and much easier to deploy and modify. One major benefit is that the flexibility of these tools allows experimentation with different strategies and tactics for online fundraising. This means it will be easier for you to create an online program for every marketing effort, and give donors more opportunities to support your organization.