Debunking Five Myths of Online Fundraising
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Thon Morse
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Myth No. 5: Raising 10 percent of all gifts online is a great goal.
In January 2008, the Barack Obama campaign raised more than $28 million online — 88 percent of the total funds raised. In fact, on one day that same month, the campaign raised $525,000 online in one hour. Many political campaigns, like most fundraising organizations, consider raising 5 percent to 10 percent of all funds online to be a success. But the incredible results of the Obama campaign should force many fundraisers to rethink those expectations.
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Thon Morse
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