Debunking Five Myths of Online Fundraising

Myth No. 2: People won’t give online.
Americans gave an estimated $300 billion in individual gifts to nonprofit organizations last year. About 4 percent of this amount — $12 billion — came online. That means that people give billions upon billions of dollars a year over the phone, in the mail or by other means. The important question is, what is holding people back from giving more online?