Debunking Five Myths of Online Fundraising

One widely held belief is that donors choose to give offline because of security and privacy concerns. Some nonprofits even believe that their donors prefer to transact offline. But this is countered by evidence from the broader marketplace. A Nielsen Company survey earlier this year showed that 94 percent of Internet users in the U.S. have shopped online. In 2007, according to the U.S. Census Bureau, Americans spent more than $136 billion buying merchandise over the Internet.