Debunking Five Myths of Online Fundraising

If we look at the places individuals visit online every day, their favorite charity is probably not among them. However, they do visit their employers’ Web sites and they might take action for a nonprofit their company supports. They likely edit their personal pages or blogs every day, and they’ll even publish about a cause that inspires them. They also visit their friends’ blogs and personal pages, and may post, e-mail chat or tweet about their favorite charity.