New Strategies for Segmentation
Demographic and transactional data are givens, but they're not the be-all and end-all of donor-information gathering.
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Robin Fisk
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For nonprofits involved in fundraising, segmentation is nothing new. But in the current economic climate, every activity requires review and analysis. Reviewing your segmentation strategy provides opportunity to not only increase ROI now, but to position your organization to prosper when the economy turns around.
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Robin Fisk
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