New Strategies for Segmentation
Demographic and transactional data are givens, but they're not the be-all and end-all of donor-information gathering.
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Robin Fisk
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You might be able to revisit past appeals and retrospectively code them with the styles of creative used. Then by analyzing the responses, or lack of them, you should be able to identify what style of creative appeals to each donor. This helps you communicate with donors in the styles that work for them, with the benefit that appeals can be even more precisely targeted and ROI can be enhanced.
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Robin Fisk
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