New Strategies for Segmentation
Demographic and transactional data are givens, but they're not the be-all and end-all of donor-information gathering.
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Robin Fisk
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Another alternative is to consider an enterprise solution that provides your organization with donor management, Web site management and e-marketing capabilities based on one database. The functionality you might give up going from a specific point solution to a more general enterprise solution often is a trade-off for getting a more accurate and comprehensive donor picture.
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Robin Fisk
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