New Strategies for Segmentation
Demographic and transactional data are givens, but they're not the be-all and end-all of donor-information gathering.
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Robin Fisk
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Demographics and transactions
Data segmentation traditionally is divided between two broad categories: demographics and transactions. Demographics typically combine standard data elements such as age, gender, geographic location and job function with data elements specific to your organization. Together these elements create a donor profile that tells you who your donor is, and likely governs the tone and content of your messaging to that donor.
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Robin Fisk
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