New Strategies for Segmentation
Demographic and transactional data are givens, but they're not the be-all and end-all of donor-information gathering.
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Robin Fisk
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In addition to tracking this data to determine topics or areas of interest, this is also good information to combine with giving habits to identify power donors — a group that can be engaged in peer-to-peer fundraising, otherwise known as "friendraising." Friendraising opens new doors for data segmentation and is a great way to not only raise money, but also to acquire new donors.
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Robin Fisk
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