New Strategies for Segmentation
Demographic and transactional data are givens, but they're not the be-all and end-all of donor-information gathering.
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Robin Fisk
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Channel preference
Channel, or communication, preference often refers to how donors wish to be contacted. Many nonprofits ask their donors whether they prefer to be contacted by direct mail, e-mail or other channels. This information also can be determined by analyzing response rates to different channels.
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Robin Fisk
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