Demystifying Exchanges

Keep in mind that exchanges are not entirely free, buthe costs associated with exchanges are significantly lower than renting. The fees involved with exchanges typically include list-management handling fees and/or processing and fulfillment charges.

Adding exchanges to your mail plan can open up a new universe of names that were previously unattainable. If a mailer is starting to saturate its market, instead of going to secondary markets it might be time to explore the possibility of exchanging. There are many lists that are only available through exchanging.