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“Surprisingly, [our telemarketing program] has fared better than we thought it would,” she says, “but prospects have become a harder ‘yes,’ what with the public misconception and state do-not-call lists looming.”
To deal with the growing number of people questioning the validity of its telemarketing calls, MOD designed a script that addresses the charitable- and political-call exemption. Call-center personnel simply try to clear up the prospective donor’s confusion about the do-not-call rule, Haywood says, and requests by consumers who ask to be added to the organization’s internal do-not-call file are honored.
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- Companies:
- Epsilon
- March Of Dimes
Paul Barbagallo
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