Despite Fears, Pledge-Drive Dollars Rise at Public Stations
On-Air Fundraising Steady Despite Layoffs, Recession
September 5, 2009, The Washington Post — With the country beset by recession, layoffs and mortgage woes, officials at Washington public radio station WAMU-FM have been understandably nervous about their on-air fundraisers over the past year. As each pledge drive approached, the same question loomed: Would listeners continue to heed the station's plea for dollars?
- Companies:
- The Washington Post
- WAMU-FM
- People:
- Walt Gillette
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