Despite Fears, Pledge-Drive Dollars Rise at Public Stations
On-Air Fundraising Steady Despite Layoffs, Recession
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Paul Farhi
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The answer, it turns out, has been surprising. Each of the station's past three quarterly drives has set records, including the most recent one in May. Four months into its new fiscal year, donations are 50 percent higher than at the same time last year, and membership -- public broadcasting-speak for people who contribute -- is up 53 percent. "We're getting astounding numbers," says Walt Gillette, WAMU's head of fundraising.
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- WAMU-FM
- People:
- Walt Gillette
Paul Farhi
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