No Such Thing as a Free Donor
Despite fundraisers' hopeful expectations, online-acquired donors often cost as much as their DM-acquired counterparts.
Lastly, if you don’t already have one, institute a retention strategy to cultivate and bond online donors to your organization.
If you want to keep them, hit ‘em with everything you’ve got!
Kimberly Seville is the creative director at Craver, Mathews, Smith and Co., where she manages the company’s Dedicated Donor™ Task Force. She can be reached at kimberly@cms1.com.
- Companies:
- Craver, Mathews, Smith & Co.
- People:
- Kimberly Seville
- Mathews
- Smith
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