Details Are the Key to Special-event Success

The above tips are taken from Betsy Clardy’s book “Making the Most of Your Special Event,” a part of the AFP Ready Reference Series. For information about “Making the Most of Your Special Event,” visit www.afpnet.org/publications/ready_reference_series

Betsy B. Clardy, CFRE, is the vice president for development and alumni relations at Texas Lutheran University in Seguin, Texas.