Details make all the difference in this Boys Town appeal.

By Kimberly Seville

It reinforces the letter’s premise — that family is a gift a lot of kids don’t have, but a gift I can give them this Christmas so Boys Town can “show Paul what a family is all about.”

Tied together, all these little details are what my good friend and mentor, Jerry Huntsinger, calls “package gestalt,” when the whole is greater than the sum of the parts. Gotta love it when it all comes together as well as it does in this Boys Town effort.