Details make all the difference in this Boys Town appeal.

By Kimberly Seville

A second window on the back reveals the 2009 Boys Town Seals for Christmas enclosed for me, a relatively inexpensive premium incentive to get the envelope opened. Inside, in addition to the seals, are a one-sheet, two-page letter; a Christmas card for me to sign and return for the kids at Boys Town; a reply with gift certificates that perf off the bottom; and a BRE.