DM Diagnosis: Details, Details, Details
They make all the difference in this Boys Town appeal.
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Even the BRE has small details to its credit. It’s printed with a security screen inside, a comfort for donors who prefer to send cash gifts — and since the gift certificates attached to the reply are each for $20, my guess is that cash gifts are not uncommon for this appeal, at least for the segment of the file I’m in.
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Kimberly Seville
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