Details make all the difference in this Boys Town appeal.

By Kimberly Seville

I’m also impressed with a note on the back, “If I have made any mistakes in your name, please help me by making the correction and returning this to Boys Town. Thanks,” with Father Stephen Boes’ signature. Not, “Help us update our records,” but, “Help me.” A subtle, small touch that reinforces the package’s one-to-one communication style.