DM Diagnosis: Details, Details, Details
Page 2 is mostly all about me, the donor, and you can never go wrong with that. But the mention of the gift enclosed for me wonderfully and unexpectedly ups the ante: “In appreciation of your support, I’m enclosing our Christmas seals, which have been sent to our loyal supporters since Father Flanagan’s day. Proudly place them on your holiday cards, and if you need more, just ask. We’ll be happy to send them to you.”
Yeah! Boys Town didn’t get mired up in angst and hand-wringing about how to fulfill donor requests for more seals that could have killed that nice offer. My guess is few donors will ask for more. It’s the gesture that counts. And for those donors who do want more, what a great way to identify people on your file who really love you (and who might, say, one day make bequests).
