DM Diagnosis: Details, Details, Details

More small touches and little details
The seals are printed on matte stock with metallic silver ink that gives them shimmer and shine without the added expense of foil, a very nice small touch.

On the back of the seals and on both the front and back of the reply, Boys Town stresses its strong financial stewardship, including the use of the BBB Accredited Charity and Charity Navigator Four Star Charity logos — something more and more nonprofits are doing. However, the back of the Boys Town reply goes even further with a text box about its stewardship that promises, “All mail contributions (every dollar you send) will be spent on the care and treatment of our youth. This is possible because all solicitation and fund-raising costs are paid out of the Father Flanagan’s Fund for Needy Children ….” Any organization that can make this claim should, but you can tell the vetting of this copy was fierce. No more “kids;” it’s now “youth.”