Determining the Fundraising Benefits of Mobile Apps

But the most effective fundraising app of all may not even claim to be one. According to U.K. online fundraising company JustGiving, Facebook — on all platforms, not just smartphones — accounts for the largest source of referrals to JustGiving’s fundraising pages, some 46 percent. So, by the sheer number of users, my guess is that the Facebook app is the most effective fundraising smartphone app out there, as it constantly refers users to charity websites advertised by friends. To get your slice, make sure you give donors the chance to share or “Like” your donation page once their gifts have been processed. It will appear on their Facebook pages, and who knows, their friends might be moved to visit your donation page, too.