Determining the True Cost of Fundraising

Fundraising is about more than ROI and cost to raise a dollar. It’s about justifying the work being done by an organization and maximizing efficiency. And transparency is key to determining the real value of a fundraising campaign.

That according to Michael Lowstetter, vice president of finance and chief financial officer of the Union Grove, Wis., nonprofit Shepherds Ministries, who spoke at a session at Blackbaud’s 2008 Conference for Nonprofits held last month in South Carolina.