Determining the True Cost of Fundraising

Appel added: “This avenue can help current donors make tremendous contributions to your organization — much more than they could with current-use gifts.”

Calculating the true cost of planned-giving campaigns depends on factoring in these items: design, printing and mailing costs; telephone calls or campaign costs; travel and entertainment costs; legal, investment and other related costs; consultant costs; gift administration and reporting costs; staff costs, including planned-gift officer and gift administrator.