Determining the True Cost of Fundraising
Appel, manager of donor communications for the Minnesota drug and alcohol addiction nonprofit Hazelden, said fundraisers need to ask themselves questions such as:
* What are we providing?
* What does it cost?
* How does the cost to accomplish one activity compare to the cost to accomplish another?
* Can we spend more to get more?
- Companies:
- Blackbaud
- Places:
- Minnesota
- South Carolina
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