Create a Social CRM Experience
The main fundraising-related goal of all nonprofit organizations should be to create a great giving experience for donors.
To achieve that positive giving experience, fundraisers must meet five key elements:
- Create a sense of belonging in your donors, so they feel they’re recognized for their contributions, both immediately and in future interactions;
- build trust, so donors know at any time and with confidence that their gifts were received;
- provide instant gratification by showing donors how their gifts specifically helped the organization come one step closer to achieving its mission;
- foster a sense of social impact; and
- allow for emotional release, for example, when a donor feels so strongly about a cause or event that the act of helping evokes passion, whether it’s a sense of relief, sadness or accomplishment.
The best way to provide a rewarding giving experience is to implement a social constituent-relationship-management system within your nonprofit. A social CRM system enables you to drive meaningful interactions and relationships with donors. It extends beyond the simple collection and analysis of critical information, becoming a knowledge platform to be shared and utilized across departments, chapters and the whole organization. The platform enables organizations to understand the value of every supporter’s complete relationship and serves as a launching point for
more meaningful communications and interactions.
- Companies:
- Kintera Inc.
