Create a Social CRM Experience

Using a social CRM knowledge platform for information about your supporters, such as interests and personal contacts, helps you create a positive giving experience for donors, better target them with personalized communications and improve your fundraising efforts. A social CRM system also must provide organizations with interactive and engaging communications; real-time data analytics; role-specific, data-driven workflow automation; and social wallet capabilities. Following are suggestions for how to use your social CRM system.