Create a Social CRM Experience

For example, a campaign-wide online activity report helps supporters monitor fundraising progress. Statistics such as total dollars contributed
and rankings of top fundraisers create friendly competition and drive staff and volunteers toward successful completion of campaign goals.

Identify and target donors
Affinity, propensity and capacity are key in identifying and targeting potential major-gift donors. Information such as assets, affiliations and professional history can be critical when approaching prospects. Real-time access to internally generated and externally acquired data is necessary for effective fundraising. By analyzing individual donor and prospect information — and looking at their relationships and affinities — fundraisers can target the right people in the right ways.