Dig Deeper When Examining Fundraising Results

By Jeff Jowdy

Just reading the headline could draw one conclusion, but a more thorough read could draw a totally different conclusion — and the article doesn't account for any anonymous gifts (some of which are publicized and some not).

During the 2008 presidential election cycle, I received an e-mail from a trusted friend citing a candidate's record on an issue. While the content surprised me, the forward cited an article in The Wall Street Journal — and even had the newspaper's masthead and the date it was published. Curious, I dug deeper — and there was no such article to be found.

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Jeff Jowdy Author's page

Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.

Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.

Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.