Digging Into E-newsletters

We recently conducted a review of five national nonprofits’ e-newsletters to help isolate some reliable ways to grab your readers’ attention and draw them in to your e-newsletter. Our survey included standard monthly newsletters (which were sent to the majority of the organizations’ e-mail lists) that were issued by Human Rights First, The Human Rights Campaign, the Smithsonian Institution, League of Conservation Voters, and The Wilderness Society between February and June 2007.