Digging Into E-newsletters

5. Don’t skimp on the design. It’s important to have a clean, easy-to-navigate layout, as well as a consistent banner and a prominent sidebar. And of course don’t shy away from the fun stuff, like trivia questions, casual updates from the executive director or a staff member, or activist and staff spotlights — that’s where an online newsletter can really personalize your organization for your list members! However, given the possibility that the use of images may cause your message to be sent to a spam folder, display badly or take a long time to load for people on slower Internet connections, it would be wise to try to maximize the use of HTML to give your e-newsletter an exciting, interesting layout and rely less on the use of images.