“The rapid growth of social media has created an iconoclastic shift that has altered the rules of customer engagement forever,” said Bryan Wiener, CEO of 360i. “This shift has brought about new challenges, but also new opportunities for reaching consumers in more meaningful ways.”
Added Sarah Hofstetter, VP of Emerging Media & Client Strategy at 360i, “We produced the Social Marketing Playbook as a vehicle to advance discussions and move social marketing forward for our clients and the industry at large. Marketers can establish deeper relationships with their customers via social channels by combining tried and true marketing principles with social marketing best practices.”
Digital Agency 360i Publishes First Ever “Social Marketing Playbook”
“The rapid growth of social media has created an iconoclastic shift that has altered the rules of customer engagement forever,” said Bryan Wiener, CEO of 360i. “This shift has brought about new challenges, but also new opportunities for reaching consumers in more meaningful ways.”
Added Sarah Hofstetter, VP of Emerging Media & Client Strategy at 360i, “We produced the Social Marketing Playbook as a vehicle to advance discussions and move social marketing forward for our clients and the industry at large. Marketers can establish deeper relationships with their customers via social channels by combining tried and true marketing principles with social marketing best practices.”