The goals of the Social Marketing Playbook are to:
* Provide a framework for establishing a set of clear objectives and strategy when approaching social marketing
* Move beyond the checklist approach and offer a filter for evaluating the myriad opportunities and platforms
* Encourage thinking of social marketing as an opportunity to have a continuous, valuable exchange with customers
* Advance discussions on amplifying marketing results through the integration of social marketing and offline campaigns
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Digital Agency 360i Publishes First Ever “Social Marketing Playbook”
The goals of the Social Marketing Playbook are to:
* Provide a framework for establishing a set of clear objectives and strategy when approaching social marketing
* Move beyond the checklist approach and offer a filter for evaluating the myriad opportunities and platforms
* Encourage thinking of social marketing as an opportunity to have a continuous, valuable exchange with customers
* Advance discussions on amplifying marketing results through the integration of social marketing and offline campaigns