The goals of the Social Marketing Playbook are to:
* Provide a framework for establishing a set of clear objectives and strategy when approaching social marketing
* Move beyond the checklist approach and offer a filter for evaluating the myriad opportunities and platforms
* Encourage thinking of social marketing as an opportunity to have a continuous, valuable exchange with customers
* Advance discussions on amplifying marketing results through the integration of social marketing and offline campaigns
Digital Agency 360i Publishes First Ever “Social Marketing Playbook”
The goals of the Social Marketing Playbook are to:
* Provide a framework for establishing a set of clear objectives and strategy when approaching social marketing
* Move beyond the checklist approach and offer a filter for evaluating the myriad opportunities and platforms
* Encourage thinking of social marketing as an opportunity to have a continuous, valuable exchange with customers
* Advance discussions on amplifying marketing results through the integration of social marketing and offline campaigns