“Social marketing opens up a new world where brands and their customers can engage in a direct conversation,” said Randall Rothenberg, President and Chief Executive Officer of the Interactive Advertising Bureau. “Having a strategic framework for approaching this new world is critical for any marketer looking to build or reinforce its brands.”
Digital Agency 360i Publishes First Ever “Social Marketing Playbook”
“Social marketing opens up a new world where brands and their customers can engage in a direct conversation,” said Randall Rothenberg, President and Chief Executive Officer of the Interactive Advertising Bureau. “Having a strategic framework for approaching this new world is critical for any marketer looking to build or reinforce its brands.”