Digital Marketing and Fundraising

Go mobile
Check out these statistics: 98 percent of anyone who’s online uses e-mail, and more than 44 percent have mobile smartphones. It is projected that by 2014 mobile Internet usage will overtake desktop computer Internet usage … that means your donors will expect your websites to be mobile-optimized. One interesting study reported the average mobile user only waits five seconds for a Web page to properly load on her mobile device before abandoning the effort. Another study reports that adults spend more media time on mobile devices/smartphones than with newspapers and magazines combined, which is why magazines and newspapers without digital elements are in trouble. Your mobile smartphone is now your wallet, your checkbook, your telephone … it’s everything. Your credit cards are going away, your checkbook is going away and soon we will be processing all our purchasing transactions on our smartphones.