Digital Marketing and Fundraising

Speaking of websites …
I have audited many nonprofit websites, and generally they do tend to be content-rich, if not a little wordy (something you can easily address).

Here are a few things that will improve your website:

• Reduce the copy. Remember, visitors to your site are quickly scanning content, so the layout of each page must be visually compelling and not visually overwhelming.
• Format each paragraph with a strong but short message stating what you do.
• Use compelling, high-quality photos and videos — each graphic must tell a story.
• Offer clear, bold calls to action.
• Make it easy for your website to be shared. In fact, encourage it.

E-mail is the digital king
Earlier I shared that 98 percent of online users read and send e-mail; they just do it on a variety of different tools, such as their computers, iPads and smartphones. That’s why I claim e-mail is the digital king.