Digital Marketing and Fundraising
It's a match made in heaven — as long as you're using it correctly.
- Use Facebook to communicate with your donors. Always share current, personal stories about your mission.
- Posting on Facebook (and other social-media channels) increases your mission’s visibility and reputation. Your posts will be forwarded by your donors to their friends.
- Always use a Facebook page — never your personal profile — to post messages about the mission.
- Secure your Facebook user name, which is www.facebook.com/YourNonprofitname.
Stephanie Tippitt is a digital media strategist at Brewer Direct. Reach her at stippitt@brewerdirect.com
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