Web Watch: Dipping Your Toe Into the Blogopool
OK, that’s a made-up word. But, still, the Internet is full of helpful blogs for fundraisers.
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Sarah Durham
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Once you get the feel of what these bloggers cover, don't hesitate to leave comments or send them e-mail about what's happening at your organization. In fact, commenting is how you create dialogue and move past a "broadcast" approach to communicating. It's what Web 2.0 is all about. Add to that, most bloggers are always on the prowl for new content. As long as you're tuned in to who they are and what they write about, they'll likely be delighted to hear from you.
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Sarah Durham
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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