Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society

GOLD AWARD
World Vision
Hungry in America
Submitted by Russ Reid

The Numbers
Recipients: 15,000
Response Rate: 7 percent
Total Cost: $27,343
Income Generated: $140,635
Average Gift: $47.50
Cost to Raise a Dollar: $0.19

“If you care about children in Africa, Asia and the poorest, harshest places on the planet, call World Vision,” wrote Russ Reid’s Tamara Wolf. “But if you have a concern for Americans who suffer from hunger, homelessness and all the consequences of poverty, you are most certainly going to contact your local Rescue Mission or Food Bank.”