Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society

“Overall, there was a 25 percent increase in average gift and a 28 percent increase in response rate from the check coupon control to the You’ve Got a Friend package,” Grace wrote. “Also keep in mind that this package did not have rollout pricing. It had the highest cost per piece of the packages — $0.40 — but still managed to maintain the highest net/donor, $3.02.”