Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society

This extremely high-touch package was meant to inspire donors to increase their commitment. The appeal leverages TPL’s semiannual magazine by adding multiple points of personalization and handwriting both on the magazine itself and in the letter.

Our judges approved. Joe Boland wrote, “This was a very personal letter, which is a must to get that $1,000 gift. The annual report issue of the magazine gives donors plenty to engage with. Most important, it worked!”