Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society

Indeed, the campaign generated outstanding results: The 5.23 percent response rate was TPL’s highest response rate to a high-dollar mailing in the last five years. “Not only did the campaign generate 55 returns and $51,700 in gross revenue, there were an additional 27 mail gifts from donors who received the package totalling $12,650 in gross revenue made within one month of the drop date,” Chapman wrote. “At the end of the campaign, the number of donors who had given $2,000 within the last 12 months has increased by 23.6 percent.”